our artists
ETHEREAL
NicK (the ethereal) King began his DJ journey in London, where his debut set at the world-renowned Pxssy Palace marked the start of a multidimensional musical exploration. Though an open-format DJ, NicK’s heart beats to the pulse of house music from around the globe — from classic Chicago and soulful house to Latin, Arabic, Indo house, and beyond.
Through his sets, NicK weaves sound into story, tracing the lineages of rhythm that flow through his own ancestry and lived experience. His published mix series span genres and worlds: GvrlBlxnt, an all–femme-cee rap mix; 444 u, a lush blend of R&B and soul; Techno in the Woods, an evolving collection of experimental EDM journeys and genre explorations through UK garage, drum and bass, Russian dance, and more. Each mix builds an atmosphere, a world, an ether — where music becomes both portal and ritual.
Recently, NicK brought that world to Atlanta’s Beats on the Beltline, elevating the festival’s energy through a global house set that embodied his mission: to bring people home to themselves through movement, memory, and sound.
cell tower
An emerging Atlanta based producer, Cell Tower is the heartbeat of Third Power Productions. A growing creative brand that was born in a college dorm room. Cell Tower’s beat making journey started as a necessity to back up a budding rap career but the instrumentals soon became the center of attention. With their artistry leaning heavily into the experimental, Cell Tower is well on their way to carving out their own space in the lofi genre.
